Shubhum Sidhar brings a strategic “product mindset” to the Board, helping the team build better initiatives for the cycling community. When he’s not deconstructing data or advocating for safer streets, you’ll find him outside—likely hiking, playing sports, or riffing on his trumpet to some jazz. He’s just as comfortable on a bike as he is in a spreadsheet, and he’s thrilled to help gear up the local cycling scene.